BLACKPINK x National Museum of Korea: The Pink-Lit Seoul Night You Didn’t Know You Needed (2026 Guide)
You’re in Seoul, it’s still a little chilly, and you tell yourself you’ll do something “calm” tonight.
Then you hear it: the National Museum of Korea is going full BLACKPINK pink.
Not a pop-up. Not a billboard.
A national museum—glowing pink from the outside, streaming BLACKPINK’s new EP “DEADLINE” on the inside, and even serving member-recorded audio guides for key artifacts.
This is the kind of crossover that makes you whisper: “K-culture is really everywhere.”
Quick Facts (save this part)
Project window (overall): Feb 26–Mar 8, 2026 (includes pre-listening)
Pink Lighting (outdoor): Feb 27–Mar 8, daily 4:00–10:00 PM
Listening Zone (walk-in): Feb 27–Mar 8 inside the museum; EP starts playing at 2:00 PM on Feb 27
Spotify Pre-Listening (reservation): Feb 26, 8:00–11:00 PM (some sessions Spotify Premium exclusive)
Museum hours: Mon/Tue/Thu/Fri/Sun 10:00–18:00, Wed/Sat 10:00–21:00 (last entry 30 mins before close)
Fees: Permanent exhibitions are free (special exhibitions may cost extra)
What’s actually happening there (and why it’s cool)
1) The museum exterior turns pink every night
The museum’s open yard + exterior spaces are lit in BLACKPINK’s signature pink from 4 PM to 10 PM—meaning you can show up even if you didn’t reserve anything. It’s basically a free “Seoul night photo spot,” but make it iconic.
2) A walk-in Listening Zone plays “DEADLINE” inside the museum
Starting Feb 27 at 2 PM (the official release moment), there’s a Listening Zone set up in the “Path to History” area where visitors can hear the EP. No reservation required—just walk in during museum hours.
Track list note: The museum release says the EP has 5 tracks and names “GO,” “JUMP,” “Me and my,” “Champion” (and mentions there are five total). A media report additionally lists the fifth track as “Fxxxboy.”
3) BLACKPINK members narrate audio guides for 8 artifacts
Yes—eight key artifacts come with audio explanations recorded with member participation:
- Jisoo + Jennie: Korean
- Rosé: English
- Lisa: Thai (scheduled to be released in March)
You access them via QR codes near the exhibits. It’s a museum visit, but with a K-pop “voice cameo” that hits different.
Two Perfect Ways to Visit (choose your vibe)
Option A: “I just want the pink night photos” (no stress)
- Arrive around 6–8 PM
- Shoot the pink-lit exterior
- Wander the open yard
- Leave happy (and slightly dramatic, as you should)
Pink Lighting is open nightly 4–10 PM during the event.
Option B: “Main character museum date” (music + artifacts + night glow)
- 4:30 PM: Enter the museum, start with the Listening Zone (“Path to History”)
- 5:30 PM: Hunt down the QR audio guides for the featured artifacts
- 7:00 PM: Step outside for peak pink lighting photos
- Pro tip: Go on Wednesday or Saturday if you want the late museum hours (until 9 PM).
How to join the Spotify Pre-Listening (Feb 26)
This is the “you planned ahead” route.
- Date/Time: Feb 26, 8–11 PM
- Reservation opens: Feb 19, 8 PM (KST)
- Sessions 1–2: Spotify Premium invitation-only
- Other sessions: via NAVER Reservation (linked in the Weverse notice)
If you miss it, don’t spiral—Listening Zone + Pink Lighting are the easy, walk-in wins.
Visitor Basics (for international fans)
Address: National Museum of Korea, 137 Seobinggo-ro, Yongsan-gu, Seoul
Hours: Mon/Tue/Thu/Fri/Sun 10–18, Wed/Sat 10–21
Entry: Permanent exhibitions free
FAQ
Is the Listening Zone free?
Yes—access is walk-in during museum hours; permanent exhibitions are free (special exhibitions may differ).
Do I need a reservation for the pink lighting?
No. Pink Lighting is a public outdoor viewing event from 4–10 PM.
When does the Listening Zone start playing the EP?
At 2:00 PM on Feb 27, aligned with the release moment.
What’s the difference between Pre-Listening and Listening Zone?
Pre-Listening is a one-night reserved session on Feb 26; Listening Zone is walk-in from Feb 27–Mar 8.
Are there English audio guides?
Yes—Rosé records the English version for the 8 featured artifacts; Lisa’s Thai version is scheduled for March.
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