TWICE marks their 10th year with ‘TEN: The Story Goes On’, dropping on Oct 10, 1PM KST / 12AM ET, led by the title track ‘ME+YOU’. The headline idea: nine solo tracks, each teased with a distinct color concept—a simple but powerful way to bind sound, mood, and story. GMA Network+2빌보드 필리핀+2

Why colors work:

• Stickier memory: Colors anchor songs to members in one glance.
• Fan interpretation: Red hints high-energy genres; pastel blue evokes city-pop mid-tempos—speculation fuels sharing.
• UGC engine: Comment your own “color → genre” theory and the rollout doubles on social.